FromFebruary2016,userswillbeabletowhettheirappetitesforavisittotheMuseumwiththenewBMWMuseumapp.Theappallowsthemtofindoutmoreaboutthehighlightsofthecompany’shistoryanditsproducts–beforeexperiencingitallinpersoninengaging,interactivestylewhentheystepthroughthedoor.Theappwillaccompanytheirexplorationoftheexhibitionspaces(inwhateverordertheychoose)andprovidein-depthcommentariescoveringtheMuseum’svariousareasandindividualexhibits.Andithastheadditionalappealofcommunicatingthisinformationintheformofaudiorecordingsandwrittentextsinseveraldifferentlanguages.
TheBMWMuseumappallowsuserstoexperienceselectedaspects,themesanderasfromthebrand’shistoryinalltheirdetail.AndtheycanusetheapptoguidethemthroughtheMuseum’sindividualhousesinwhateverordertheyprefer.Theexplanationsforeachexhibittaketheformofrecordingsontheuser’sdevice,mimickinganaudioguide.Plus,thestreamedcontentcanalsobedisplayedinwrittenform,interspersedwithpicturesoftheexhibit,ontheuser’sdevice.Aninteractivemapdisplayhelpsusersnavigatetheirwayaroundthevariousareasmoreeffectively.
Whetherthey’remotorsportfans,wanttolearnmoreaboutdesignorarelookingforinformationonspecificmodelseriesanddecadesinthecompany’svehicle-manufacturingpast,theappallowsuserstoexploreindividualfacetsofBMWhistoryinawaythatsuitsthem.TheBMWMuseumappis,inanutshell,anexperienceinitself.